Reyneke Organic Wine range makes way for new Vinehugger brand: introducing a new, eclectic bunch of organic wines

Since its inception 10 years ago, the Reyneke Organic Wine range has been a pioneering force, introducing South Africa to the concept of high-quality, organic wine. Through relentless dedication and unwavering commitment, this range not only succeeded in setting new industry standards, but also ignited a growing demand for organic wine within the market. Today, we proudly stand as a symbol of excellence in organic wine production and sustainable farming practices.

Our mission has always been to unearth the authentic terroir of our farm and champion the Polkadraai ward in Stellenbosch. To ensure clarity in our messaging and to maintain the integrity of our vision, we have decided to distinguish between our farm’s commercial offerings.

In keeping with the innovative spirit of Reyneke, we are embarking on yet another pioneering journey by retiring the Reyneke Organic Range and introducing a vibrant, new wine range under the brand, Vinehugger. The eclectic Vinehugger brand will embody the essence of Reyneke, while having the autonomy to thrive independently.

Serious wine that doesn't take itself too seriously

While Vinehugger represents an evolution of the Reyneke Organic Wine range, it signifies nothing short of a revolution. Our aim is to inspire an entirely new generation to make sustainable choices when selecting their wines. While remaining true to Reyneke's core values, Vinehugger's packaging exudes a fresh and dynamic character.

The brand is positioned as a serious wine that does not take itself too seriously, and this ethos is captured in every piece of communication and design. The five locally crafted and high-quality organic wines within the Vinehugger range are a celebration of positivity, community, and approachability – in flavour, price, and spirit. Look out for Vinehugger in a participating liquor or wine store near you, very soon.